Web Survey Bibliography
The Gallup Poll Panel is a relatively new discontinuous panel (Sudman and Wansink, 2002) that surveys panel members on a wide variety of topics, including Gallup Polls, market research topics, social research and is also a useful tool for research testing and evaluation. The interviews are conducted by telephone or are self-administered, mail or web. After a description of the Gallup Poll Panel this paper analyzes the effect of three experiments on panel attrition. Briefly the experiments are a long recruit survey introduction versus a shorter introduction, a signature on the part of the recruited member when they return the initial intake questionnaire versus no signature and a comparison of attrition for those members assigned to a totally self-administered survey process versus those members that are interviewed by telephone on every other survey contact.
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Web survey bibliography - Tortora, R. D. (4)
- Best Practice Instrument & Communications Evaluation: An Examination of the NSCH Redesign ; 2016; Higgins, W. B.; Welch, R.; Tortora, R. D.; Vladutiu, C. J.
- Attrition in Consumer Panels; 2009; Tortora, R. D.
- Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice...; 2009; Dillman, D. A., Phelps, G., Tortora, R. D., Swift, K., Kohrell, J., Berck, J., Messer, B. L.
- Recruitment and retention for a consumer panel; 2008; Tortora, R. D.